We want to. The Company X logo and brand has undergone a significant transformation. Dear Valued Customer, We are delighted to bring you some exciting and important news about our ongoing partnership: Diba Industries and Bio-Chem Fluidics are rebranding as Arcmed. Remember that 80% of your future revenue will come from only 20% of your clients according to Gartner. And it helped attract new audiences to the brand. Cloud Migration: Tips to Complete a Successful Migration to AWS and Microsoft Azure, The Digital Marketers Guide to Rebranding, 5 Incredible Examples of Successful Rebranding, Professional Certificate Program in Digital Marketing, Advanced Certificate Program in Data Science, Digital Transformation Certification Course, Cloud Architect Certification Training Course, DevOps Engineer Certification Training Course, ITIL 4 Foundation Certification Training Course, AWS Solutions Architect Certification Training Course. (Refer page 5 of their 2017 Annual Report). With the rising digital streaming services, social media, and more competitive channels, the brand wanted to redesign its visual identity to keep its iconic status. Perfecting Your Rebranding Announcement & Rollout Plan It needed to become relevant again; not only for consumers but also (and perhaps, most importantly) for the people selling the products. Now lets get back to the brands rebranding announcement newsletter. Be sure to focus on all collateral used by your sales force, such as business cards and any brochures and stationary they may carry. In some cases, it can be challenging to address leadership changes with all company staff on the spot. To see weekly updates, on our progress, subscribe to our newsletter. Prioritize the rebranding of each item, create a timeline, and assign the person responsible for execution.. But the times have changed and audiences now look for more meaning in brands than statements. Add a call to action:Encourage readers to take a specific step. What You Can Learn: If you are going to change your name or part of it make sure your customers can still identify with your brand (consider longtime customers as well as new). It not only informs them of the email content, but you can also use it to grab their attention. Besides working long hours and taking on extra tasks, [name] demonstrated his team spirit by assisting others to improve their performance. It's how you can attract more leads. It's imperative - to ensure consistency across the firm - that no additional verbiage, graphics, or links are added to your signature. What You Can Learn: Rebranding can be a tool for positive change. We are introducing the sunrise gradient color in our new brand identity. Companies rebrand for various reasons, including new leadership, a new target audience or a new company vision, but no matter the reason, rebranding is a big deal, and deciding to rebrand should not be taken lightly. As customers utilized Airbnb to better immerse in the communities which they were visiting, the brands purpose one driven by its customers was redefined and reflected in changes to its design, mission statement and brand colors. The new brand identity and freshly revamped app better reflect our market-leading vision and clearly demonstrate the breadth and depth of what we will bring to the region and globe. Thankfully, those in charge saw a way out: they invested in what worked and got rid of what didnt. Keeping the same email signature long after the rebrand, especially if it contains old logos or information, can be particularly confusing for customers. Rebranding announcement - examples We've gathered three interesting examples of how brands from different sectors went about their transition. You could also look into Simplilearn's Professional Certificate Program in Digital Marketing if you are looking to take your skills to the next level. Use the included instructions to take you through the conversion process. Put out the word onsocial media. Rebranding: A Letter From Our President & CEO. If an announcement has been made already about rebranding and your email signature fails to follow suit, customers may be confused about the changes the company is making. This post is an example of a rebranding announcement email sent by large corporate brand to its audience. Airbnbs rebrand reinforces the importance of listening to your customers. [Insert brand colors here] serve as our brand's corporate colors for print and electronic applications. Explore the meaning of your brand in connection with how customers think, act, and behave in todays world. Our simple drag-and-drop editor allows you to create announcement emails without HTML knowledge and automate the whole process by pushing aside manual tasks. You can find the new email signature templates here [insert link]. PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc. While the brand is synonymous with donuts, it no longer requires the actual word donuts to resonate with customers. Your customers will notice if you force a different logo onto an old, existing sign at your storefront. If you enjoy social media, please connect with us. Heres an example of a promotion announcement email: Dear fellow staff,We have some exciting news! Rebranding announcement examples A rebranding announcement is a perfect opportunity to promote the new image or brand message and help to make sure that everyone is fully onboard. Dont try to downplay the changes or present them as minor updates your customers will see right through that. An extended color palette has been created for use in presentations and other corporate materials. The rebranded design adopted many modern design styles and trends to make the brand more relevant. According toHarvard Business Review, the products fail because businesses concentrate on designing and manufacturing processes, and they postpone the hard work of preparing the products for the market until its too late. A company with that big of history knows when a rebranding is due. Which is why Siemens rebranding was quite refreshing to see. Writing a Rebranding Press Release [+ Examples] The consistent representation of these core colors helps reinforce the distinctiveness of the Company X brand. Get the media involved. Show the recipients why the email is important to them:Consider how your announcement email will affect readers when explaining its relevance. Heres an example of a new software release announcement email: Hey [name],Were pleased to announce the launch of our new app, [apps name]. Staff will be clearer on your purpose, vision and values. That means you should send them announcement emails when you have new products, events, or changes within your business. Dunkin is an example of successful rebranding because it modernizes the experience for customers while staying true to its heritage. Not so great, huh? However, its also a big change that can be confusing or even off-putting to your existing customer base. Tweets @souravify. [Add CTA]. The startup had quite a success as a personal cloud storage service. Simple aspects such as the new logo and updated colors stand out significantly on new company uniforms. Make sure the new site is just as (or more) attractive and usable as the old site. Here's a sample rebranding announcement that will provide a good starting point for you. With Sender, Sending emails is easy. How is it going? Chances are, your audience turns to your website when searching for deals, coupons, promos, news and updates. Refresh, reboot or overhaul?" "What's our timeline?" This creates unwanted friction in the experience something that can be easily avoided with some edge-case testing. [Add CTA button]See you soon.Events Organizers Group. Are you rebranding a company? But the company wanted to be known for more than just donuts. Why we like this announcement email: Casper highlights the time and effort they put into their soft dog bed. Even if your product is an industry game-changer, it will have little impact if no one knows about it. Except with a slight improvement to the symbol and the typeface. Even in this digital age, sell sheets and other sales tools play an important role. Here are five examples of different email templates you can reference when drafting your announcement emails: New business announcement emails allow you to reach out to your existing customer base quickly instead of going live on media sources such as TV ads. In Barrys words, I cant think of a worse reason to rebrand.. Here, the addition of health is twofold. When expanded it provides a list of search options that will switch the search inputs to match the current selection. And it focused on fixing what customers didnt like about their products. Rebranding your business can be overwhelming, but can lead to long-term benefits for your company. It helps me read faster, take notes and share ideas with my friends quickly. On the one hand, it gives you the chance to start fresh, to gain relevancy. Here's an example of a promotion announcement email: Dear fellow staff, We have some exciting news! You can also visit our blog or listen to our next weeks podcast to learn more about [product name]. How To Write an Email Announcement (With 5 Examples) Write a catchy introduction:Greet your recipients and say what the announcement is about in the first two sentences of the email. Mention specific elements like your team, your mission, or your core values anything that will help them feel comfortable with the transition. Dunkin rebranding involved refreshing all of its logos, packaging, advertising, and even remodeling the store designs. Youll start to see changes to our identity system, website, social media profiles, and our new visual brand signature. Coty rebranding is a great example of how cultural movements affect brands and businesses. Unlock growth. Its a chance to refresh your image, update your message, and reach new customers. When announcing the rebrand to customers, your business' blog, email announcements, regular mail, social media and press releases can all be effective communication methods. Why we like this announcement email: Fenty Beauty uses beautiful visuals and adds the word hyper-limited to trigger the fear of missing out. Reach out to local media to see if you can generate interest in your rebranding. A rebranding announcement can be communicated in a number of ways, including a press release, social media posts, or an event. Clearly explain your goals and reasoning for the rebrand, and assure them that the great service theyve already been receiving will continue. A refreshed look at leadership from the desk of CEO and chief content officer Stephanie Mehta, This site is protected by reCAPTCHA and the Google. Your Guide to Creating a Small Business Marketing Plan, From COVID-19 to Hurricane Season: Disaster Preparedness for Small Business, 8 Tips to Become a Better Business Storyteller, How to Boost Online Awareness of Your Brand, The Best Text Message Marketing Services of 2023, The Best Email Marketing Services and Survey Software of 2023. Nevertheless, our startup is undergoing a significant transformation in the last few months. In the letter, you can explain the reasons for the rebrand and how it will benefit your customers. Take inspiration from our best brand identity design example. How to Make Money in Retirement: A Guide to Turning 5 Strategies for Building Brand Trust Through Video, Do Not Sell/Share My Personal Information, Limit the Use of My Sensitive Personal Information. We're Excited to Announce that We're Rebranding - 8393 Creative It took multiple tries for Uber to find its ideal brand identity. Many retirees turn side interests into income. The rebrand was successful, with an updated look and feel as well as new messaging: Confidence Becomes You. But, with the improvements in the product features and the shift in target audiences, the company wanted people to take them more seriously. Announcing a Change of Company Details to Your Customers - Campaign Monitor Once they are posted to our intranet, please follow these guidelines for the most effective expression of the Company X brand. The process is really about changing how people think about your brand. We send product launch announcement emails to announce the launch of a new product, rebranding, or upcoming product-related event. Box 238 Coty had established itself as a luxury brand in the beauty industry. To reduce the number of customers that need to be informed of your new brand, it's important to introduce the brand to your prospects and leads via printed materials.
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