(Photo by Jonathan Ferrey/Getty Images), Samantha and son Brexton pose with the trophy after winning the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. Where Did All The NASCAR Fans Go? - Forbes In an era of falling TV ratings across nearly every sport, NASCAR has continuously been used as the archetype of this decline. NASCARs ratings have been a topic of conversation for countless seasons as the viewership is not like it was during the sports golden age. As a Premium user you get access to background information and details about the release of this statistic. So in a world that is more competitive than ever, where Netflix, Amazon Prime and Disney+ and HBO Max and Peacock are all grabbing more eyeballs and more attention, for us to continue to increase from a share perspective of those eyeballs on linear TV, so thats traditional TV, and then to remain essentially flat in viewership over the course of the last three years, theres not a lot of sports properties that can tell that same story. Due to varying update cycles, statistics can display more up-to-date So that's a positive viewership increase of 2%. I dont think that commentary on a broadcast booth or a studio show is something that is unique to NASCAR. There are a number of soccer properties out there that are shifting to direct consumer; we will not have an all-out shift to direct consumer. Over the past 10 years, NASCAR has lost nearly 7 million viewers in the sport's most popular race, the Daytona 500.While the 2019 NASCAR TV ratings still appear to be in a slight decline, there is a silver lining; a majority of races increased in TV viewership from . ET; it will have a start time of 3 p.m. next year. (Nielsen estimates from ShowBuzz Daily 4.25). Does it make it more complicated that NASCAR is a sponsor-driven sport where its imperative to get those sponsors in front of people? Top NASCAR drivers head to Monster Mile; what about Jimmie Johnson? Of all the places for Ryan Truex to absolutely turn in a career day, the 31-year-old led a dominating 124 of the 200 laps at his hometown Dover (Del.) And based on what we see today, NASCAR seems to be on an upward trajectory and shows no signs of slowing down. The Sporting News is tracking live updates from Monday's race at Dover. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. The data would back that up. And then, we run almost all the way through November with only one off weekend in 2022. We could shorten the season in terms of the number of races, which would have an impact on industry sponsorship, economics, the number of dates the tracks get, and certainly the size of our TV deal. Related: Phoenix race results from March 13, 2022 (NASCAR Cup . Has either Fox or NBC indicated that theyre interested in re-upping? It is now the first race that has been up when it is a direct comparison with no other factors affecting it, such as a change from Saturday night to Sunday afternoon. Any change that we would make would be done just like anything else, with a lot of input and feedback from the industry, teams, tracks, and we have fan council research we rely on a lot, and nothing that we would make would be sudden in nature. The same race last year attracted 4.154 million viewers, and the 2017 race drew 4.662 million both of which had established respective viewership lows for the 36th and final race of the too-dang-long Cup season. Fortunately, for the first time in NASCAR history, that narrative has changed due to the 2022 season. This Talladega tv rating doesnt add up FOX has been averaging -500,000 viewers for all of their races this year Theres no way the Talladega viewership couldve increased over 2022, when NASCAR was actually seeing slight increases. I think that the relationship between our network partners and NASCAR has changed for the better. Thursday's opening round of the NFL Draft averaged a combined 11.29 million viewers across ESPN (5.62M), ABC (4.11M) and NFL Network (1.56M), up 13% from last year (10.03M). That is more critical to our sport than probably any other sport in America. If you look at average viewership for a network race for NASCAR right now it is 3.7 million viewers, the average viewership for cable races is 2.3 million viewers. Not only in the business world, but in all sports as well. Nielsen is still a big part of the media landscape. I would say its trying to capture more viewers and trying to capture more fans. (The 2023 Martinsville audience was larger, but that was entirely due to last year's race being on a Saturday.) In todays world TV ratings arent the big deal they once were nor the only thing that matters. It is possible that another playoff system to sustain interest in TV programming for nine months could be introduced with a radically revamped schedule in 2021 and it is possible that NASCAR could go back to the old way and determine a champ on points over an entire season. Lets dive into the NASCAR ratings over the course of the 2022 season compared to years past. Certainly, theres not a lot of sports properties that are on our scale that can tell that story. This might be why some other totals are different. (Photo by Jonathan Ferrey/Getty Images). ", Website (racingnews.co) & SportsBusiness Daily & Sports Media Watch, Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers) Statista, https://www.statista.com/statistics/812557/average-us-tv-audience-nascar-cup-series/ (last visited May 01, 2023), Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers) [Graph], Website (racingnews.co), & SportsBusiness Daily, & Sports Media Watch, June 16, 2022. Steve Phelps said, We are going to have our most successful year on TV, weather permitting, that weve had in a long, long time. Hes very bullish on 2022 and where he thinks the ratings are going to be. Viewership for the 2019 Phoenix race was 22% lower than in 2018. After a marked decline in the middle of the previous decade, NASCAR's television numbers have been on the rebound over the past five years. Year-over-year viewership this season has been down every step of the way. That NASCAR was doomed, soon to become nothing more than a memory. NASCAR announced recently that start times for next years races, largely across the board, are going to be later. The NASCAR Cup Series race at Talladega averaged 4.554 million average viewers on FOX last weekend. (Photo by AaronP/Bauer-Griffin/GC Images). Theres been some thought that maybe getting out of the NFLs way a little sooner could boost ratings. But it is similar to the dilemma that you correctly called out in 2013. The rain-delayed 2021 Daytona 500 had a 2.8 rating and 4.83 million viewers, marking the lowest rated and least-watched edition of the race. NASCAR - Statistics & Facts | Statista NASCAR had its best season of overall viewership (114.231 million average viewers) since the 2018 season (120.454 million average viewers), according to the exact numbers released by Show. NBC did the best with what it was given, really, but there were few compelling storylines. Those numbers of course, dont tell the entire story. This seasons playoffs increased for the first time and now sits as the best viewership since the 2019 season. This year's viewership will be the Daytona 500's worst since the start of data availability began in 1979, . NASCAR viewership numbers are out; outscores all other sports but itself. For comparison, the NHRA event saw an average of 458,000 viewers. Its certainly healthy in terms of eyeballs, Hebrst said. I do think its fair to think about a race length that was typically 500 miles and are we holding the attention span of a younger demo before a 500-mile race. Comparing those championship viewer numbers with NASCAR's biggest race of the year and it's even more troubling. Sunday's race in Atlanta, the fifth of the Cup Series schedule, attracted 4.003 million viewers. Las Vegas TV Ratings: March 2021 (NASCAR Weekend) NBC was up from an advertising perspective; it has been years since that has been the case. This is the first time the sport has seen an average of over three million average viewers per race since the 2018 season too. FedEx might not like, but at least you could fill that big booth on ur podcast. I think that the momentum is good. Note: This interview has been edited for clarity. This is a BETA experience. The only potential exception to that at the end of their season will be the NFL. (Photo by Chris Graythen/Getty Images), Head Updates Key Gravity And Radical Rackets, Shoes In Early 2023, Daescu Dominates In Doubles At The Association Of Pickleball Professionals Sacramento Open, Mike Tyson Wants WWE Match With Logan Paul, Talks UFC-WWE And Launch Of Tyson Pro, Several Lengthy Playoff Runs Raised The Bar Very High For Tampa Bay Lightning, Chicago White Sox Are Plunging Toward Their Worst-Case Scenario, Ten Teams That Should Consider Signing Former World Series MVP Madison Bumgarner, With Induction Weekend Coming, Baseball Hall Of Fames Official Tour Operator Opens Doors For Travelers, Here Are The Sixers Options At Center Against The Celtics Until Joel Embiid Returns, Fans might be tired of the novelty of the playoffs., selling a sport that is losing popularity and has three months of overlap with football. NASCAR Xfinity results: Ryan Truex wins at Dover - Yahoo NBC said its season viewership averages of 18 Cup races in 2019 (except for weather-affected races at Daytona and Darlington) was 2.57 million, the same as in 2018. In todays media world they are now just a small part of what is used to measure the popularity of the sport. This is a BETA experience. Website (racingnews.co), and SportsBusiness Daily, and Sports Media Watch. Related: NASCAR ratings on big rise compared to recent years in 2022. NBC was slightly ahead of last years pace before the Nov. 10 race at Phoenix, but it drew 2.567 million, the least-watched Cup race on broadcast television since 2001 (not counting rainouts). The Coca-Cola 600 is a test of man versus machine and that is one I would not see changing anytime soon. TV viewership of major racing series US 2022 | Statista One of them is the overall viewership across the entire season while the other remains the final 10 events when each of them matters even more. The Great Recession that swept across the landscape starting in 2008 changed everything. Viewership of live sports in the U.S. 2021-2025 Viewership of live sports in the U.S. 2021-2025 Number and share of live sports viewers in the United States from 2021 to 2025 Digital live. Website (racingnews.co), & SportsBusiness Daily, & Sports Media Watch. NASCAR saw season-long viewership increases for its Xfinity Series, which got an average of 1.04 million viewers and was up 9% from '20 and '19. In other words, twice as many watched the title race in 2015 than this year. NBC said its season viewership averages of 18 Cup races in 2019 (except for weather-affected races at Daytona and Darlington) was 2.57 million, the same as in 2018. The victory was Truex's first in the . Herbst is tasked with putting the puzzle pieces together made all the more challenging because NASCARs current contracts with Fox Sports and NBC Sports expire at the end of the 2024 season, setting up pivotal rights negotiations that will begin in the spring of 2023, shaping NASCARs direction in both the short and long term. Daytona 500 Ratings History (1979-present) - Sports Media Watch This year's race at . NASCAR has suffered with declining attendance for years from its heyday in the early 2000s, when it was routinely drawing crowds well over 50,000 to 100,000 essentially for every Cup Series race. The NASCAR playoffs have been a controversial idea ever since its inception for the 2014 season and that has been shown over the years with the overall viewership during the final 10-race stretch. Overall, NASCAR brought in 114.231 million average viewers throughout the entire 2022 season which marks its best since the 2018 season (120.454 million average viewers). Flat is better than down, but. Sundays NASCAR Cup Series race from Talladega averaged a 2.6 rating and 4.55 million viewers on FOX, flat in ratings and up 5% in viewership from last year (2.6, 4.34M). But because were such a large property, such a scalable property and were delivering these 3 million viewers, if we didnt have later start times we would be down viewership almost every single week. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Your email address will not be published. There is a lot of tradition in these race lengths. Show sources information As were putting our schedule together, we are ensuring that for these new tentpole events or races in new markets, that we have a network window home for those new events. Use Ask Statista Research Service. It has been a challenge for the sport to consistently grab the attention of its audience; however, there are reasons for optimism as the 2022 season represented a step in the right direction. It does not include any additional numbers from the networks. The 2016 race from Homestead had 6.1 million viewers, the 2015 race had 7.643 million. So if you can say that it's you and the NFL in terms of stability of your audience. Sports on U.S. TV - Statistics & Facts | Statista NASCAR ranked as the first- or second-most viewed sport of the weekend 17 times. NASCAR ratings on big rise compared to recent years in 2022 The motorsports category overall in 2022 enjoys a viewership numbering just north of 9 million, but that pales in comparison to the 114+ million people who regularly watch the National Football League (NFL) or the nearly 69 million who watch Major League Baseball. Last year, nearly 70 million unique viewers tuned. Every FOX race that can be compared to last year has posted an increase in ratings and viewership; the lone race on FS1 (Martinsville) declined. How NASCAR is presented on television by its partners is a hot-button topic, including among some of the industry. The NFL is going to have a game exclusively on Amazon; IndyCar is going to have a race exclusively on Peacock. Plus, the hype leading from the Clash helped the start of the year. NASCAR averaged 2.93 viewers across Fox and NBC Sports in 2021, down 4 percent from last year (3.06 million) and 6 percent from 2019 (3.11 million), according to Sports Media Watch. Sunday's NASCAR Cup Series race from Talladega averaged a 2.6 rating and 4.55 million viewers on FOX, flat in ratings and up 5% in viewership from last year (2.6, 4.34M). FILE - Chase Elliott (9) looks on prior to a NASCAR Cup Series auto race at Charlotte Motor Speedway, Sunday, Oct. 9, 2022, in Concord, N.C. NASCAR at Dover live race results, updates, highlights from rain NASCAR coming to terms with new reality - Washington Times Read more winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. The Iowa vs Purdue college basketball games was the second most watched event with 3,585,000. NASCAR TV ratings were once the darlings of the sport. Looking back, knowing that its probably best for NASCAR to be on a network channel as opposed to cable, is that a concession NASCAR would have made? What really has allowed that change to be possible is a lot of the recent scheduling changes that weve made. Certain segments of fans, and media, began to cry that sky was falling. I think race lengths is one of those topics that we do discuss internally and well take a hard look at that just like we do everything. And they demand a network window. As recently as 2013, when Danica Patrick competed in the race for the first time, the 500 had a 9.9 and 16.7 million. The 2013 Daytona 500 that was because of Danica Patrick. The six-race consecutive increase in viewership prior to Talladega is something that everyone can understand and helps reinforce just how healthy NASCAR is. NASCAR Cup and Xfinity Series Deliver Viewership Gains Across NBC Now, NASCAR might say, Well, 3.759 million for a race in November, even if it is half as much as four years ago, is more than 0.000 viewers for no race. And ratings are slightly better overall when you include the Fox half, which is better than another plunge, as in 2018. Opinions expressed by Forbes Contributors are their own. NASCAR at Dover spring 2023: Start time, TV, streaming, lineup for NASCAR 2018 TV Ratings - ESPN Looking ahead to 2022 and your continued efforts to try and find that growth and obtain more viewers, later start times are related to this. NASCAR Daytona 500 ratings and viewership dating back to 1979, the first year the race was televised in full. Nascar Cup and Xfinity Series Deliver Viewership Gains Across Nbc However, NASCAR has been taking major strides as the on-track product is improving, the schedule is being changed, bold decisions are being made, and communication between each party is better. Im pleasantly surprised about the stability of our viewership number over the course of the last three or four years. So more people are tuned into Amazon prime or Netflix When we lay out a schedule that includes new markets in Nashville, when we lay out a schedule change that has a Bristol Dirt format change that Fox is incredibly excited about, those are essentially new tentpole events on the schedule. This marks the second straight week that NASCAR has been up in viewership. They are now just one part of a bigger picture: one pixel of a screenshot. If we were to run a typical race at 1 p.m., were going to get about 10 percent fewer viewers at 1 p.m. than we would at 3 p.m. NBC Sports' 2021 NASCAR Cup Series viewership across NBC and NBCSN produced a Total Audience Delivery of 2.562 million viewers, according to Nielsen and digital data from Adobe Analytics,. The only thing on Elliott's mind this weekend is winning as he returns to racing at Martinsville Speedway after missing six races with a broken left leg sustained during a snowboarding accident. Part of it is just because of the changes in the media environment, those network windows are more important. Daytona 500 ratings hit all-time low after long rain delay Nick Bromberg updated the viewership of the past several years, tweeting: The Wise Power 400 at Auto Club Speedway in Fontana averaged a rating of 2.61 and a viewership of 4.570 million. They have their favorites in terms of who they like or who they do not like in the booth. So to the extent that its us and NFL in the same company from a stability perspective, I think thats something that we can be proud of. For NASCAR it meant fewer butts in seats at tracks, and fewer sponsors willing to part with what little revenue they were earning. Chase Elliott, for example, recently voiced his opinion on the matter. Every sport has a very passionate fan base. I have been around and covered NASCAR for over two decades. From the Aug. 22 Michigan race to Sept. 26s Las Vegas playoff race, Cup Series races saw six consecutive weeks of year-over-year viewership increases, the longest streak since 2011. Currently, you are using a shared account. NASCAR season viewership rebounded after Daytona, but still down a touch NASCAR power rankings during the 2023 season, NASCAR odds: Betting lines for each race and championship futures, NASCAR ratings on big rise compared to recent years in 2022, NASCAR standings: Cup, Xfinity, and Truck points during the 2023 season, Reported number of 4.682 million was adjusted to 4.336 million for 2022, 2022 on Saturday night, 2023 on Sunday afternoon, 2022 on FOX, 2023 on FS1. To say that 2022 is important would be an understatement because its our audition year for the rights deal in 2023. You mentioned evolution. Statista. So if were looking at 3 million viewers, thats about 300,000 people that would not be able to see our content simply because its early on and trying to bring in the West Coast viewer. Subscribe to The Athletic for in-depth coverage of your favorite players, teams, leagues and clubs. So even if were competing versus the NFL, we hold up pretty well. When added to metrics from an agency known as Joyce Julius & Associates, which specializes in measurement and analysis of media promotions that showed just how much TV exposure a sponsor was getting, NASCAR teams were able to justify the high cost of the sponsorships they were charging. For instance, on the TV side, there are fewer advertising pods that you can pack into that type of race length. NASCAR TV Ratings: Every NASCAR Cup Race Since 2011 - TobyChristie.com When combined, it shows that NASCAR is in a pretty good place. If the new NASCAR is losing fans, it's hard to tell for now. Brilliant. It has slowly grown, winning the hearts of many and keeping them glued to the screen until the action is done. NASCAR TV Ratings: March 2022 (Phoenix Raceway) - Racing News NASCAR: Why are TV ratings down this year? Vote in our poll, here! Ratings predictions: NBA and NHL Game 7s, plus XFL v. USFL, News: Phoenix rights deal, CFP schedule and more, NFL Draft viewership rebounds from last year, Two-game night results in big numbers for Cup playoffs. NBC, we performed exceptionally well for them on the broadcast side, on the cable side; our OTT product, TrackPass, has doubled our expectations in 2020, tripled some expectations in 2021. It was a successful year as the sport averaged over three million average viewers per race. Learn more about how Statista can support your business. The advent of streaming services has further changed how sports are presented to viewers. Get the best reports to understand your industry. I think probably too early to tell. * Asterisk indicates race was postponed to Monday. I think youll continue to see a premium on those network windows from the team side. For nearly every major sports league, television rights fees are its biggest revenue generators and the lifeblood needed to keep teams in the black. Prior to 2019 ratings are also across NBC and NBCSN. NBC reported Monday that its broadcast of the NASCAR Cup championship race from Homestead-Miami Speedway in Florida drew an average of 3.759 million viewers, its best audience for its half of the season. Is that directly because of television and trying to capture more viewers? We couldnt come on any earlier, frankly, so well run the Clash the weekend before the Super Bowl at the L.A. Surprisingly, NASCAR has also outshined other sports. The most important key figures provide you with a compact summary of the topic of "NASCAR" and take you straight to the corresponding statistics. How critical is it for NASCAR to have a good 2022 in terms of viewership as you look ahead to negotiating the next TV contract? NASCAR rose to prominence in the 1980s and 90s as TV became more and more involved.
5 Examples Of Objects That Resembles A Parallelogram,
Why Do Students Hate Science Brainly,
Leamington Spa Courier News,
Articles N